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Purpose Over Profit: Why Your “Why” Changes Everything

Brenda Myers — Wed, 15 Oct 2025 14:00:25 +0000

Urban City Podcast Group

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3 Major Takeaways

Your “why” is your foundation. Without it, success becomes survival instead of growth.
Purpose brings clarity. When you know your why, you’ll know what deserves your yes — and what deserves your no.
Purpose evolves with you. Your “why” will grow as your life and business do, and that’s perfectly okay.

Purpose Over Profit: Why Your “Why” Changes Everything

Hey Queens, welcome back to another episode of Boss to Boss Female Entrepreneurs Elevations podcast with Dr. Brenda where we rise, build, and shine as women in business and in life. I’m your host Dr. Brenda and today we’re talking about something that sits right at the core of everything we do as entrepreneurs, finding our why. Now this topic is personal to me because discovering my why changed everything.

It took me from simply working hard to working with purpose and that’s a shift that will take you further than hustling can ever take you. Knowing your why, that’s very important, knowing your why. So grab a cup of coffee, a journal, or anything that fuels your soul because today we’re going deep into your purpose.

So let’s get started. Why your why matters. I’m going to talk about that.

Let’s talk about that. Why your why matters. So let’s start with the simple truth.

Being an entrepreneur, it’s not easy. It is not easy. There are long nights, there are setbacks, there are rejections, and moments where quitting feels easy.

I mean quitting feels easier than continuing sometimes, probably most of the time, but if you don’t know why you’re doing it, those moments will break you. Those moments of feeling like you want to quit, like you want to give up, they’ll break you if you don’t know your why. Okay, your why is your foundation.

It’s very important. You have to have a stable foundation for anything to grow, right? So your why is your foundation. It’s the reason you get up.

You know, it’s the reason you do anything. The fire that keeps you burning, that’s your why. You know, when everything else feels cold, your why is the fire that keeps you burning.

It’s what gives you meaning to work. You know, it gives you the meaning to everything that you do is your why. That’s the reason why you do everything is your why.

You have to have a why because if you don’t have a why, you can easily stop. You can easily stop. Now, a lot of people confuse their why with their goals.

Those are two different things. They’re separate. You know, yeah, we have our goals, but your why is different from your goals.

Goals are what you want to achieve. Your why is why you want to achieve those goals, right? They’re both great things and you definitely need both of them, but your why is why you want to achieve your goals. For example, your goal might be to start a business and make six figures, but your why might be to create generational wealth, show your kids what was possible, or serve others through your gift, right? You have to have a reason why you want to make six figures.

You know, you have a reason why you want to do that. When you’re clear about the deeper reason, every decision, every sacrifice, every step, it starts to make sense and it becomes easier to do it when you know why you’re doing it, okay? So let me share a little bit about my own journey into my why. When I first started as an entrepreneur, I was doing all the right things, building a business, checking all the boxes, staying busy, but I often felt exhausted and frustrated and unsure if I was really making a difference, if what I was doing was, you know, helping somebody or if what I was doing was what I was supposed to do.

It wasn’t until I like sat down one day and I asked myself, Brenda, why are you really doing this, you know? And that question changed everything. My why wasn’t about money or success. My why was about legacy.

It was about creating opportunities, not just for myself, but for my family, for other women like me who wanted more out of life, and for generational wealth, and for dreamers, you know, others watching me from the sidelines. I wanted to help those women. I wanted to help those people, you know? So once I got clear about that, every obstacle became a test of commitment, not a signal to quit, you know? When doors closed, I reminded myself this isn’t just about me.

It’s about my purpose. That mindset pushed me past fear, rejection, and even self-doubt because my why was bigger than my pain. That clarity helped me on so many levels.

When I became clear about my why, that helped me realize that my why was bigger than my pain, okay? Let’s talk about the power of purpose. The power of purpose. Purpose gives you direction.

It’s kind of like a GPS. It gives you direction. Even when you make a wrong turn, it helps you find your way back.

Knowing your purpose, it helps you find your way back. You know, when you’re in a car and you have your GPS on, and she’s telling you the way to go, and if you take a wrong turn, it’ll redirect you. The GPS will redirect you when you get off track, right? So knowing your purpose, it’ll redirect you.

You know, when you get off track, your purpose will help you get back on track. Something in you will say, okay, you’re going off track. Let’s get you back to where you’re supposed to go.

That’s what knowing your purpose will do. So you got knowing your why, and you got the power of knowing your purpose, okay? So when your business is rooted in purpose, you attract opportunities that align with your values. You build relationships that last, and you serve people who connect you with your mission, not just with your product, okay? So your purpose puts you in place with the people or with opportunities that’s going to align you with your values, okay? Purpose-driven entrepreneurs don’t burn out the same way others do, because they’re fueled by something deeper than profit.

They’re fueled by passion and alignment. I’ll say that again. Purpose-driven entrepreneurs don’t burn out the same way others do, because they’re fueled by something deeper than profit.

They’re fueled by passion and alignment. Now here’s the truth. When your why is clear, your how becomes easier.

Wow, that’s strong. When your why is clear, your how becomes easier. You make better decisions, you start saying no to what doesn’t fit, and yes to what truly matters, okay? When you know your why, man, that gives you so much clarity, because sometimes when you don’t know your why, you don’t know your reason, you don’t know your purpose, you’ll accept anything.

You’ll be like, okay, I can do that. Yes, you’ll say yes to anything. You know, sometimes we’re invited to a whole lot of things.

Sometimes we’re given opportunities to do some things that really doesn’t go along with, you know, our purpose or our path. And we’ll say yes, but we really shouldn’t be saying no. So we know your why.

You know, you don’t know what to say yes to, or you don’t know what to say no to. So knowing your why, it gives you clarity to understand what truly matters, okay? So let’s talk about a practical takeaway. Let’s talk about clarity.

Let’s talk about clarifying your why. Okay? Just a simple exercise that will help you clarify your why. So grab a notebook and write down these three questions.

I’ll give you a second to grab a notebook. This is awesome. This is going to be some information that’s going to really help you today.

So grab your notebook, write down these three questions. Question number one, what truly motivates me to be on money or recognition? Question number one, what truly motivates me beyond money or recognition? Okay, think about what makes your heart light up or what breaks your heart enough to take action? Okay, question number one. Question number two, who am I doing this for? Who am I doing this for? Okay, think about it.

Are you doing it for yourself, your family, your community, your future clients, or maybe even a younger version of you who dreamed of it? Wow, that’s deep. Who are you doing this for? Then question number three. If I had to start over from scratch, what purpose would still pull me forward? If I had to start over from scratch, what purpose would still pull me forward? This helps you see what really drives you beneath the surface.

Okay? Now, once you’ve written down your answers, look for the theme. That’s where your why lives. So if something is a common denominator, and all of those answers, then that’s your why.

Then take it a step further. Write a short why statement. Okay, write a short why statement.

It would be something like, my purpose is to help women step into their power and create businesses that build freedom for their families. That’s actually my why. But your why can sound something like that.

Read that again. My purpose is to help women step into their power and create businesses that build freedom for their families. Okay? Now, you write your why statement, and put that statement somewhere where you will see it every day.

You can put it on your mirror, on your laptop, on your vision board, because your why is another anchor when life gets hard. Okay? I do a vision board every year. And I’m telling you, when I see things come to fruition that I have on my vision board, that is an awesome feeling.

Because that means that I’ve accomplished something. That means that something that I’ve dreamed of, something that I’ve worked hard for, something that goes to, you know, my why I’m doing it. My purpose has come to pass.

So I’m excited about that. And if you haven’t done vision boards before, vision boards are awesome. They are a sense of accomplishment.

They give you a great feeling. So I would suggest, you know, this new year, end of the year, do your vision board, either January one for the beginning of the new year, do a vision board, you’ll be glad you did. Okay? So finding your why isn’t a one time event.

It’s a lifelong discovery. As you grow, your purpose may evolve, you know. But it will always guide you.

Your purpose is going to guide you. Remember, in the beginning, we talked about what our purpose was. That purpose is going to guide you.

And, you know, like I say, it might evolve, it might change. But as long as you have a purpose and a why, you know, you’ll know why you’re doing what you’re doing. So, you know, if you’re feeling stuck, if you’re feeling tired, a question in your path, go back and visit your why.

Go back and visit your why. That’s where your truth lives in your why. And you can change it.

It’s not etched in stone. It’s not like what your why is in the beginning has to be what your why is like forever. You know, it’s okay to change your mind.

It’s okay to switch up. As long as you have a why and a purpose, you will understand why you’re doing what you’re doing. Okay? So just remember this, you’re not just building a business, you’re building legacy, impact, and freedom.

So stay focused, stay grounded, and keep rising. Okay? Before we wrap up today’s episode, I want you to take a moment to share something straight from your heart. Everything I create from my books, my journals, my courses, my merchandise, it’s more than just a product.

They’re pieces of my legacy. They represent my freedom, my impact, and my why. I built these resources to help you do the same, to step into your purpose, to build your dreams, and live your life on your own terms.

Okay? All of my merchandise can be found on my social media outlets. So if you’ve been inspired by today’s episode, I invite you to check out my collection of products designed to help elevate you, to help you grow, to help you stay aligned with your purpose. You can find them all by visiting my social media pages.

Follow me on Instagram, TikTok, Facebook. My social media handle is at Dr. Brenda Myers, and you can order my products off my TikTok shop, or you can go to Amazon and get my books. My most recent book is The Grass Was Never Greener Until Now, Learn How I Felled Forward.

That book is about my life. It talks about how I turned failure into fuel. I used the things that I felled from, and I turned it into fuel to catapult me into success.

You know, I talk about in the book, if I stayed in a position of failure, which that means if I had just been, you know, stayed in a position of defeat, I would not have gotten to a position of success. So we have to pick ourselves up when bad things happen and keep going. Sometimes it’s hard to do that.

Sometimes it’s hard to do that, but if we’re strong, and if we, you know, have a mindset of a winner, you know, we’ll do it. It might take a minute, but we’ll eventually get there. So that book is motivation for anybody who’s ever gone through anything.

Divorce, losing a job, you know, whatever the case may be, is something to motivate you and to show you how I did it, and you can do it too. So let’s stay connected, okay? Let’s keep growing and continue building legacies together. Thank you for tuning in to Boss to Boss Female Entrepreneurs Elevation Podcast with Dr. Brenda.

If today’s episode inspired you, share it with another queen who needs a little reminder of her purpose. And don’t forget, subscribe so you never miss an episode. Thank you for listening.

Bye-bye.

Manifestation Strategies That Actually Deliver Results

Urban City Podcast Group — Wed, 26 Mar 2025 04:38:17 +0000

Key Takeaways

Combine visualization, affirmations, and mindfulness to effectively manifest your goals.
Engage all senses and recite affirmations to gradually achieve your aspirations.
Leverage community strength and storytelling to craft your reality.

Techniques for Bringing Dreams to Life

Ever wondered how some folks seem to turn dreams into reality effortlessly? You're not alone. The magic lies in powerful manifestation techniques that blend visualization, affirmations, and mindfulness.

Envision this: you engage all your senses, recite bold affirmations, and watch your aspirations gradually unfold.

It's like having a blueprint for success rooted in communities' strength and storytelling power. Want to know how to craft your reality with these techniques? Let's get you started on this exciting journey!

The Power of Visualization Techniques

Have you ever imagined yourself achieving your biggest dreams? Visualization makes it possible by using mental imagery and sensory involvement to bring your goals to life. When you engage all your senses—sight, sound, touch, taste, and smell—during visualization, your brain starts perceiving these images as real. This connection influences your subconscious, preparing you to tackle challenges with confidence. Through visualization, you can enhance psychological preparation, get a mental boost in performance, and find clarity in your goals. Imagine athletes who see their success in their minds before they see it on the field! Clarity serves as the foundation for effective visualization, ensuring you move purposefully towards your dreams. You too can reduce stress and increase motivation by visualizing yourself overcoming obstacles. Consistent daily practice in a calm setting strengthens your visualization skills, guiding you towards success.

Effective Use of Affirmations

Visualizing your dreams is just the start; reinforcing them with affirmations gives them wings to fly. Manifestation is more than wishful thinking; it requires energy alignment and consistent action to become effective. You can shift your mindset and replace doubts with positivity. Try the 55×5 method: Write "I am confident and successful" 55 times over five days. Or use the 369 method—jot an affirmation like "Abundance flows to me" three times in the morning, six at midday, nine at night to align your goals. Repetition is key, forging a positive mindset and boosting your confidence. Make sure your affirmations are specific, use positive language, and resonate with you personally. Mindfulness techniques from meditation can enhance your affirmation practice by fostering greater self-awareness, making your affirmations more impactful.

Journaling for Clarity and Goal Setting

Journaling can be a powerful tool for bringing clarity to your goals and dreams. It takes those abstract ideas swirling in your head and puts them on paper as specific, tangible objectives, which strengthens your goal alignment with personal values and priorities.

Writing them down means they're measurable and actionable, making planning straightforward. Progress tracking is like mapping your success path. As you jot down milestones and challenges, you can visually see how far you've come. This motivates you to push further.

By integrating journaling with mindful routines in daily life, you enrich your personal growth and maintain focus on your unique spiritual journey. Regularly flipping through your entries helps refine strategies when obstacles appear. It's a commitment to yourself, boosting the chances of achieving what you set out to do by 42%.

Celebrate every small victory—and watch how your goals unfold!

Integrating Mindfulness Practices

Why not take a moment to explore the power of mindfulness in your life? Integrating mindfulness practices can transform your journey. Start with mindful breathing to enhance your clarity and presence. Focus on each inhale and exhale, feeling more aligned with your intentions. By incorporating body awareness, you'll recognize and let go of stress, promoting emotional balance.

Here's a quick reference table to guide you:

Practice	Benefits	Focus
Mindful Breathing	Reduces stress	Focus on breath
Body Awareness	Promotes balance	Physical presence
Meditation	Enhances clarity	Mind alignment
Mindful Movement	Increases awareness	Whole-body focus

These practices help align thoughts and actions, paving the way for manifestation. Regular practice builds resilience and encourages growth on your path.

Risk Management in Manifestation

The journey of integrating mindfulness into daily life unveils profound possibilities, yet forging a path toward manifestation involves more than clarity of mind.

You've got to maneuver through risks through thoughtful risk assessment and engage stakeholders to grow confidently. Identify possible challenges with questionnaires and expert chats, and leverage tools to pin down risks by likelihood and impact.

Use technology like data analytics and AI for a sharper prediction game. Consistently update risk strategies to stay nimble.

Avoidance: Steer clear of moves that bring unknowable risks to your manifestation goals.
Mitigation: Use strategies to soften risks you just can't dodge, ensuring your vision stays intact.
Stakeholder Engagement: Bring different voices onboard for a richer understanding and mitigation of risks.

Stay bold, and empowered!

Conclusion

Turning Dreams into Tangible Realities

So, you've got the tools to turn your dreams into reality. But hey, remember, it's more than just wishing on a star, right? By combining visualization, affirmations, and mindfulness practices, you create a rock-solid foundation for your aspirations. Picture it, speak it, write it down, and breathe deeply—every step counts. Just like building a house, solid foundations matter. So, how about you start today? Embrace these strategies and make waves not only in your own life but also within your community. Ready to create an enduring impact? Let's get started!

Manifestation Is Real—But You’ve Been Doing It Wrong

Urban City Podcast Group — Fri, 14 Feb 2025 05:49:48 +0000

Key Takeaways

Manifestation requires alignment of energy with your goals and consistent, ethical action.
A transformed mindset and gratitude can create positive ripple effects beyond personal success.
Manifestation is about uplifting others and nurturing collective growth.

Unleashing the Power of Manifestation

You might think you’ve got manifestation down, but here’s the catch: it’s more than wishful thinking.

It’s about aligning your energy with your ambitions and taking consistent, ethical action.

Imagine creating a ripple effect in your community by transforming your mindset and welcoming gratitude.

This isn’t just about personal success; it’s about uplifting others and nurturing growth.

Ready to reveal true potential and make an enduring impact?

Let’s explore how.

Understanding the Core Principles of Manifestation

When you plunge into the world of manifestation, understanding its core principles is your first step toward empowerment and transformation.

Vision clarity is your compass. Knowing exactly what you want and creating a vivid picture of it helps focus your energy.

As an African American entrepreneur or professional, your vision isn’t just a dream—it’s a roadmap to economic growth and community empowerment.

Manifestation is a collaborative process between individuals and the universe, which means that taking action is just as important as setting intentions.

Identity transformation is essential. It’s about embodying the future self, the one who already has what you desire. This shift is powerful, aligning your mindset with your goals.

Manifestation isn’t just dreaming; it’s becoming.

By transforming who you are, you align with the universe, sparking action and creating a reality that reflects your highest aspirations.

Aligning Your Energy With Practical Goals

Aligning your energy with practical goals is a transformative journey that marries your aspirations with actionable steps.

Start by focusing on positive thinking to enhance energy alignment.

Use goal visualization to solidify your desires and intentions.

Replace negative thoughts with positive beliefs, raising your vibration and aligning with the universe.

Embody the feeling of success and express gratitude in advance—this emotional resonance amplifies your manifestation power.

Step	Action	Benefit
Focus Positively	Positive Thinking	Aligns thoughts with outcomes
Visualize Goals	Goal Visualization	Solidifies beliefs subconsciously
Embody Success	Feel the Energy	Strengthens energy alignment
Practice Gratitude	Gratitude in Advance	Enhances manifestation power
Replace Negativity	Positive Beliefs	Elevates vibration and alignment

Taking Consistent and Ethical Action

You’ve aligned your energy with your goals, and now it’s time to put that energy into action.

Taking consistent and ethical action means balancing your ambitions with ethical considerations.

Be mindful of how your manifestations impact those around you. Your journey should be transparent and honest, respecting the free will of others.

Cultivate mindful practices by promoting gratitude and contentment, reducing the endless chase for more. Consider the broader impacts of your actions, ensuring they uplift your community.

Respect free will and avoid harmful intentions, nurturing empathy and compassion in every step. Seek spiritual and ethical guidance when necessary.

With each action, prioritize the collective well-being, empowering both yourself and those within your community.

Let’s grow together, with integrity and purpose.

Manifestation: An Active Journey

You’ve got the power to manifest change, but it’s not just about wishing on stars—it’s about aligning your energy with your actions.

Think of your goals like seeds; they won’t grow with dreams alone. Replace doubt with confidence, act with integrity, and let gratitude light your way.

As you shift your mindset, you’re not just uplifting yourself but also spreading positivity throughout your community.

You’re the architect of your destiny—so why not build it boldly?

Remember, the journey of manifestation is active, not passive.

So, let’s get out there and make those dreams a reality!